You become a business owner when you decide to sell your artwork. You do all the work yourself in the beginning. You purchase the materials and create the art. You promote, sell, and distribute the art. All the paperwork and customer service is your responsibility. It’s no surprise you feel tired from time to time.
If your art sales are making a profit, you should consider hiring help. Start by looking for an accountant, assistant or bookkeeper and a caregiver for your family members.
“The art market has become very complex and large. How can an artist choose a marketing advisor? How do I find out if they are knowledgeable about the market segment in which my work is placed? An art marketing advisor is someone who can help me position my work for maximum sales. They also advise on which sales avenues (wholesale galleries, galleries, licensing, etc.). I would like to know which market is most suitable for my work and how to position yourself for it. Although I am aware that reps can market other people’s work, I don’t think I’m ready for that. KD
You may be able to work with an artist professional. It can be difficult to understand the meaning of titles. Here’s a quick overview of what an art professional does.
Artist Advisors (that would have been me) help artists make a better living by creating art. Artist Advisors:
Help artists determine what they want out of their art and make a path to achieve it.
Visit the studios and web sites of artists to get advice on how to improve their Internet presence.
Assess artist business plans to determine what is working well and how it can be improved;
Review artist marketing plans to evaluate what is working and how to increase exposure.
Discuss artist pricing strategies and sales results, and offer advice on how to make more money.
How to deal with collectors or other art professionals
Write about art marketing in blogs, web sites and magazines.
Art advisors are not art representatives and do not sell your work, unlike other art professionals.
Art Advisors private collectors can purchase or lease art. Art Advisors:
Educate their clients.
Art for your collection;
Manage art collections
Install the work
Rotate the collection
Art Consultants Purchase or lease art for corporations and healthcare facilities, as well as other organizations in both the private and public sectors. Art Consultants
Manage corporate art collections
Install site-specific commissions
Curate art exhibitions
produce art events;
Develop art education activities for customers, employees, and the community.
Art curators provide advice to private collectors and museums regarding the acquisition and loan of art. Art Curators
Visit the studios of artists to learn more about their work, and pick pieces for exhibitions.
Assess art pieces that collectors would like to donate to museums;
Select art from the museum’s collection to be used as exhibits
Organise traveling art exhibitions
Write about art for books, brochures and magazines.
Art licensing agents are artists who have work they can lease to manufacturers for use in products. Agents for art licensing:
Help you determine which work is suitable for licensing
Identify the right retail channels
To promote your artwork, create a marketing and sales plan.
Promote art to your contacts on the market
Negotiate licensing agreements and royalties payments
Administrator of licenses
Keep up-to-date with current licensing trends and themes
Artist Representatives private dealers who represent artists. Artist Representatives
Organise and produce exhibitions and meetings with collectors.
Placement of museum or gallery
Get promotional support
do public relations;
Provide marketing services to artists they represent
Gallery dealers are artists who sell high-quality art and ensure authenticity. Gallery Dealers:
Have expert knowledge and an inventory of artists and art periods.
They exhibit a specific type of art;
Have a clientele who appreciates the work you do
They have arranged exhibit space or web sites for their work. This allows them to demonstrate their expertise to critics and collectors.
Gallery dealers who are more involved in the promotion of individual artists and not only a particular type of work, is the relatively new term “Gallerists”. They are reminiscent of the old-style galleries that took artists under their wing.